Cheryl Cole fails to improve The Voice’s ratings as only 5.1 million viewers tune in

Cheryl Cole fails to improve The Voice’s ratings as only 5.1 million viewers tune in

The former X Factor judge’s TV comeback â€" which saw her leap into the arms of male dancers as she performed new track Call My Name â€" was watched by just 5.1million viewers.

The figure is 1.3million down on last Saturday.

Bosses had hoped the £22million show’s ratings slide would stop after rival ITV1 show Britain’s Got Talent ended. But last night ratings started on just three million.

Last month The Voice peaked with a huge 11.8million viewers.

But the live shows have seen viewers switch off in their millions. Now it has shed more than 50 per cent of viewers.

The 5.1million figure looks even more embarrassing given that a huge 9.7million fans tuned in to see Engelbert Humperdinck’s spectacular failure at Eurovision.

There was some good news for The Voice chiefs, though.

The show managed to win in its slot against the Norway v England football match which peaked at 4.2m viewers.

After The Voice ended, the England match hit a viewing high of 6.6m.

A source said: “There is no beating around the bush here â€" The Voice ratings are a dire embarrassment. Obviously the weather has played a big part, but the truth is fans just haven’t connected with the judges or the acts. Whoever wins the show probably won’t even have a career.”

Week 4: 12.1 million

Week 5: 11.6 million

Week 6: 10.3 million

Week 7: 9.1 million

Week 8/9: 6.4 million

Week 10: 5.1 million