The presenter blasted: "I swear there can be no greater force against all womankind than Liz Jones. She is inconsistent, bitter, nasty and unhinged."
His angry tweet followed an article in the Daily Mail by reporter Jones.
She had taken offence to a make-up free picture Holly had posted of herself on Twitter on Sunday.
Holly had uploaded the snap of her wearing her nightie at home, and added: "Lunch done,Me however still in nightie! Makeup!x."
But Jones claimed the pic was "anti-feminist" and dubbed Holly a "playground bully".
She wrote: "Holly Willoughby - who appears on TV with eyelashes so long they probably contribute to the El Nino effect and lips so red and plumptious she resembles a drag queen - this week posted a picture online to prove she doesn't really need all that artifice, so dewy is she, with such teeny, tiny pores.
"I wager these supposedly bare-faced snaps are not what they seem: their lashes have probably been dyed and enhanced with extensions, brows tinted, skin tanned.
"That luscious, artfully tousled hair has been dyed a fetching shade, kept in perfect condition - and often supplemented with extensions.
"Not admitting all the effort that goes into looking so radiant and 'bare-faced', not showing us the join, as it were, is tantamount to denying you have had a facelift, wear Spanx, or have a personal trainer."
She later added: "My feeling is that not wearing make-up is in fact anti-feminist. Women like Holly ... are saying to the rest of us: I am too busy to wear make-up at home.
"I am not vain, or frivolous, I am DEEP. My husband loves me for who I am: naturally gorgeous.
"These women are the ultimate playground bullies: they know men hate make-up (my husband used to say I was like a moth, leaving dark smudges on him in my wake), so they pretend they need no help.
"I think it’s rude to bare your face to the world, although I’m sure an army of super-busy mummies will post comments saying they never wear even a slick of Vaseline on their lips, so adored are they by their husband and children, so packed their lives, so bright their brains....
"Let’s not forget that make-up, as well as being our armour, protecting us as we face the world, can also be fun. Decorating our faces, enhancing the good bits, covering up the less good, has been practised for millennia.
"Putting on make-up is a part of being a woman. It’s all about degree, isn’t it? Maybe tweezing the chin hairs, but foregoing the Hollywood bikini wax.
"And, yes, perhaps instead of trowelling on make-up what I really need is to shore up my ego. I should be a bit braver, and hide less behind a mask.
"But unlike the Hollys ..., the rest of us have the humility to admit we need a little bit of help."
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